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The new standard for high definition

In an age where video content is the new language in consumer culture, creating content in 4K Ultra High Definition (UHD) brings several advantages to the table. When it comes to enjoying content at its richest, this technology is quickly taking over as the device display and video content quality standard.

Understanding 4K UHD

The term “4K UHD” is derived from the approximately 4,000 pixels of width of a video. A specification that was originally synonymous with digital cinema standard, 4K UHD is now the new benchmark for both recording and watching video.

4K UHD can be easily explained with these three points:
•  It has a minimum resolution of 3840 pixels × 2160 lines, varying slightly from 4K Digital Cinema Initiative (DCI) of 4096 pixels × 2160 lines.
•  With an aspect ratio of 16:9, content in 4K UHD fits nicely into most modern TVs, mobile phones and computer system monitors for optimal viewing, as opposed to a 17:9 aspect ratio characteristic of 4K DCI.
•  4K UHD scales down better to 1080p or 720p, allowing you to easily adapt and upload your video to different consumer viewing platforms such as YouTube or Facebook.

4K UHD offers a massive improvement in picture clarity over existing HD resolutions. Compared to its best predecessor of digital resolution, the Full HD, 4K UHD is able to deliver next generation video content by creating a resolution profile that is four times larger.

Technological advancements with 4K UHD

Due to the sheer amount of pixels packed in a single frame, 4K UHD is able to produce intense and sharp details for brighter, clearer and more defined visuals, almost a replica of what we see in reality. 4K UHD makes it possible to take advantage of editing techniques that would otherwise be harder to achieve with HD videos. This technology enables content creators to capture the sharpest video footage and edit with minimal concerns of quality loss.

For example, 4K UHD gives you the ability to extract a clear image of approximately 8 megapixels from your video that can even be used for certain print materials. Professionals also have the freedom to shoot from a distance, after which they are able to crop in tightly on a particular subject, all while maintaining substantial resolution. Similarly, those extra pixels make it easier to zoom in, out, or even pan across a scene while maintaining aesthetically-pleasing quality.

Still shot in 1080p with a Nikon D4s

Still shot in 4K with a Nikon D5

Nikon’s cinematic 4K UHD offerings

Nikon’s 4K UHD technology is available with the FX-format Nikon D5 and DX-format Nikon D500.

The combination of sharp 4K UHD videos and the unique, high performance of these Nikon DSLRs will push the boundaries of creative video, opening up new opportunities that will fully bring out the cameras’ potentials. 4K UHD is expertly paired together with Nikon’s EXPEED 5 image-processing engine for exceptional, high-resolution videos in cinematic detail and clarity.

With 4K UHD technology predicted to be the next global benchmark for video content, future-proof your content by getting ahead of the curve.

4 Tips for capturing great videos

1. Before embarking on your next video project, take time to plan out the narrative, your subjects, and how you intend to set the atmosphere in each scene.

2. Use a tripod to achieve better stability for clearer, shake-free footage while panning scenes. For those constantly on the move, a video stabiliser would be a useful tool to have if following a fast-moving subject.

3. Capture different perspectives with multiple compositions, sequences and angles of the same scene to achieve several ways for your story and subject to shine through.

4. Work with manual focus so you can play around with the background and create more depth in your videos. It also gives you more control over the subject in focus.