Release of a collaborative reproduction to celebrate Nikon's 100th anniversary
SINGAPORE – Nikon Corporation will celebrate the 100th anniversary of its establishment on July 25th of this year. In celebration of this event, Nikon and Swarovski®, one of the world's leading crystal manufacturers, have collaborated to create a unique crystal reproduction to be sold by official Nikon shops, including Nikon Direct in Japan.
In 1948, the Nikon Model I, which was accomplished using the most advanced optical technologies of the time and represented the starting point for Nikon cameras, was released.
To commemorate this Nikon's first camera, Swarovski® has created a beautiful, nearly full-scale, crystal reproduction of the Nikon Model I. Precise attention to detail has been paid with this crystal reproduction, created to celebrate Nikon's 100th anniversary. The corporate logo from 1948 can be found on the top of the reproduction, and even the applicable text has been engraved around the lens portion.
Swarovski has been the premium brand for fine crystal embellishments since 1895. It is recognized for its innovative excellence and for its collaborations with world-class designers and brands from the fashion, jewelry, accessories, interiors and lighting industries.
Available in myriad colors, effects, shapes and sizes, crystals from Swarovski offer designers an unrivaled palette of inspiration born out of a passion for detail and high-precision cutting. These precious ingredients impart a refined glamour to everything and are produced according to the groundbreaking lead-free* Advanced Crystal standard.
A family-owned company for more than 120 years, with values rooted in integrity and excellence, Swarovski is noted as much for its ethics as for its artistry and innovative flair. For a global business in modern times, this means playing a deeper role in society and ensuring our business acts responsibly and with purpose.
* Crystal glass and all other materials containing 0.009% lead or less.
The ‘Crystals from Swarovski’ seal, incorporating a sophisticated tracking system with a unique identification number to reinforce authenticity, enables customers to distinguish products embellished with genuine Swarovski crystals.
Swarovski® is a registered trademark of Swarovski AG. More information is also available at: https://www.crystals-from-swarovski.com/
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies in Japan and overseas. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we provide a wide range of technologies, products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. We are proud to celebrate our 100th anniversary in 2017.
Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit http://nikon-asia.com. Connect with Nikon and other photographers on Facebook at www.facebook.com/NikonAsia and get the latest news and information from Twitter by following @NikonAsia.